These numbers certainly show that email isn't going away anytime soon. So it's no wonder marketers are using email marketing as one of their key strategies for acquiring and engaging their customers. In fact, according to eMarketer: Eighty percent of marketers report that email marketing is the most effective digital strategy for acquiring and retaining customers.
Click to tweet Consider ghost mannequin effect service these email marketing stats from 2018: The average ROI for email marketing is 3,800%. The average return on $ 1 invested is $ 38. Email is the third most influential source of information for B2B audiences, after colleagues' recommendations and industry ideological leaders. Segmented email marketing campaigns get 14.64% more email open and 59.99% more clicks than non-segmented email marketing campaigns.
Including video in your email can increase your open rate by 19% and your CTR by 50%. The main point here is that one simple tactic of personalization can make your email campaign even more effective. And this isn't just about dealing with customers and prospects with their first name. There are many other things you can do.