Introduction to Structured Data Markup Posted: 2020-12-12 The purpose of this article is to present two parts of JSON-LD structured data, to show the logic behind how it is structured. This will help build a foundation for understanding the rest. This article introduces two Banner Design parts of structured data: type and property structured data. Defining Structured Data Markup Structured data is written in a coding language with a logical structure. It's called a markup language. A markup language is computer code that can be written, read, and understood by Banner Design humans. HTML is an example of a markup language.
Google's preferred version. It's also easier to understand. Organization of structured data markup Structured data is basically information (data) that is presented in an organized (structured) way. When thinking about structured data, just remember Banner Design that it's nothing more complicated than information presented in an organized way. Advertising Continue reading below Two structured data terms you need to know Many technical terms are used in Schema structured data. But there are two that are important to understand first, as they are the building blocks of structured data. Two basic terms to know are: Types Properties A schema structured data is about one Banner Design type (of data) and can contain multiple types in the JSON-LD structured data script. Each type has properties associated with each type. Type can be thought of as a thing and Property can be thought of as attributes of that thing that describe what that thing is.