Introduction to Structured Data Markup Posted: 2020-12-12 The purpose of this article is to present two parts of JSON-LD structured data, to show the logic behind how it is structured. This will help build a foundation for understanding the rest. This article introduces two Banner Design parts of structured data: type and property structured data. Defining Structured Data Markup Structured data is written in a coding language with a logical structure. It's called a markup language. A markup language is computer code that can be written, read, and understood by Banner Design humans. HTML is an example of a markup language.
Understanding the different parts of structured Banner Design data markup takes the mystery out of it and helps you use it better and not depend on others to help you. Structured data is easier than it looks! After completing this article, you will have a better understanding of structured data and can begin to understand code. Advertising Continue reading below You'll also be better able to take advantage of the ranking opportunities that structured data provides. In Banner Design my previous article (What is Structured Data), I described the basics of structured data which explains what structured data is. If you haven't read this article yet, I encourage you to read it to understand what structured data is, who is responsible for it, and how Google uses it to your advantage. About JSON-LD Structured Data JSON-LD is used to communicate Schema structured data. JSON-LD Banner Design stands for JavaScript Object Notation for Linked Data. There are other ways to communicate structured data, but JSON-LD is
Google's preferred version. It's also easier to understand. Organization of structured data markup Structured data is basically information (data) that is presented in an organized (structured) way. When thinking about structured data, just remember Banner Design that it's nothing more complicated than information presented in an organized way. Advertising Continue reading below Two structured data terms you need to know Many technical terms are used in Schema structured data. But there are two that are important to understand first, as they are the building blocks of structured data. Two basic terms to know are: Types Properties A schema structured data is about one Banner Design type (of data) and can contain multiple types in the JSON-LD structured data script. Each type has properties associated with each type. Type can be thought of as a thing and Property can be thought of as attributes of that thing that describe what that thing is.